Twig Fertility
As a freelance designer with The Freelance Squad, I worked with Twig Fertility, a fertility clinic in Toronto, to create exterior hoardings for their location in The Path, a heavily trafficked commuter walkway. The designs balanced clarity, warmth, and approachability—reflecting the clinic’s compassionate brand voice while standing out in a busy urban environment. Following the success of the hoardings, I also designed Twig’s permanent exterior signage, creating a cohesive and welcoming brand presence for patients and visitors alike.