Brand Into Beverage
The project emphasized working within established brand systems while exploring the flexibility and boundaries of brand identity. Students translated their designs onto three-dimensional packaging, incorporating technical and legal details such as weight, nutrition facts, and barcodes. They also created realistic 3D renders of each can, including GIFs of rotating cans, and designed promotional advertisements showcasing their beverage line.
This assignment strengthened students’ skills in brand interpretation, packaging design, and 3D visualization while encouraging creative problem-solving within defined constraints.
General Electric
Spotify
The Weather Channel
Uber
New York Times
Nike
National Geographic
Tesla
Sony
American Express