Erica C Pritchett


2025
 
    620 Blueberries
    97 Days
    AI&&EP
    A Toolkit For Play
    Bitmaps & Baking
    BOOK.
    BU MFA 2025 Exhibition
    Cat Nap
    Complex Concepts
    Defining Value
    Desk of ECP
    Grow
    Multiple Formats
    Neon Gummy Worm
    Observing & Nurturing
    Present & Reflect
    Survey!
    Two Times
    Typeface Design Site
   

2024

    100PLUS Exhibition
    Dimensions
    Grids
    Iterations
    Rachel
    Seventeenth Degree
    The Observer
    The Unknown
    Unseen Layers
    
             
Client Work

    Beg & Barker
    Bread Shed
    Juno Veterinary
    Rev Roots
    Thorne-Sagendorph
    Twig Fertility
    Wilder Harrier
   

Teaching
 
    App Design
           Bazart
           Linquish
           Tudo Foyu
           Ruf Luck
    Audience Journey
    Brand Into Beverage
    Daily Drawing
    Editorial
    Event Identity
    How-To Zine
    KSCGD Exhibition
    Main Character 
    Make A Scene
    Persuasive Zine
    Wizards    
   

    
    

    
   
    
   




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©2025

The Observer





This collection explores the beauty and unpredictability of everyday moments, highlighting the patterns, imperfections, and hidden stories that often go unnoticed. By observing street typography, textures, light, and other small details, the work captures candid chaos and playful rhythms, inviting viewers to pause, look closer, and discover the extraordinary in the ordinary.


Process Documentation

A large part of this book was designed by hand, manipulating printed typography, and photographing the results. I crumpled paper, cut paper, bended paper around surfaces, submerged paper in water, used reflection and other method to create all of the chapter divided spreads in The Observer.

The gallery below is a printed artifact of that experimentation. 


Selected spreads from The Observer