Erica C Pritchett


2025
 
    620 Blueberries
    97 Days
    AI&&EP
    A Toolkit For Play
    Bitmaps & Baking
    BOOK.
    BU MFA 2025 Exhibition
    Cat Nap
    Complex Concepts
    Defining Value
    Desk of ECP
    Grow
    Multiple Formats
    Neon Gummy Worm
    Observing & Nurturing
    Present & Reflect
    Survey!
    Two Times
    Typeface Design Site
   

2024

    100PLUS Exhibition
    Dimensions
    Grids
    Iterations
    Rachel
    Seventeenth Degree
    The Observer
    The Unknown
    Unseen Layers
    
             
Client Work

    Beg & Barker
    Bread Shed
    Juno Veterinary
    Rev Roots
    Thorne-Sagendorph
    Twig Fertility
    Wilder Harrier
   

Teaching
 
    App Design
           Bazart
           Linquish
           Tudo Foyu
           Ruf Luck

    Audience Journey
    Brand Into Beverage
    Daily Drawing
    Editorial
    Event Identity
    How-To Zine
    KSCGD Exhibition
    Main Character 
    Make A Scene
    Persuasive Zine
    Wizards    
   

    
    

    
   
    
   




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©2025

BU MFA 2025 Exhibition


Final window decal on Commonwealth Avenue


With Professor Christopher Sleboda as our guide, I was part of the design team for the 2025 MFA Exhibition at Boston University. The show brings together graduating students from five disciplines—Graphic Design, Painting, Print Media & Photography, Sculpture, and Visual Narrative—and our goal was to create an identity that spoke to both that variety and our shared experience.

We started by asking: What connects us as a group? And how do we each remain distinct within that shared space? We landed on the metaphor of coordinate points—a visual and conceptual system that let us explore individuality and unity at the same time.

The coordinate point became our anchor: a universal way to locate differences within the same plane. It represents how we each arrived from different places, carry different perspectives, and express different ideas, yet are tied together by a common time, place, and purpose. In our identity, each student became a “point”—specific, but in motion—showing how those points link to form lines, networks, and relationships. That idea shaped everything, from the typography and layout to the exhibition’s collateral.

Created in collaboration with Amanda Mundy, Caitlin Lu and Lucy Ye